Best for: Businesses that want email, SMS and WhatsApp campaigns together
✓ Pricing based on emails sent
✓ Multi-channel messaging
Best WATI alternatives
WATI is best for support and sales teams sharing one WhatsApp number. If that is not you — or price, features or availability in your country do not fit — these 18 alternatives are worth a look.
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| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Businesses that want email, SMS and WhatsApp campaigns together | Yes | FR | Visit | |
| Small businesses replying to customers one-to-one | Yes | US | Visit | |
| Creators and brands automating Instagram DMs | Yes | US | Visit | |
| D2C brands running WhatsApp campaigns and notifications | No (trial may exist) | IN | Visit | |
| Small businesses starting with WhatsApp broadcasts and chatbots | Verify | IN | Visit | |
| Sales teams qualifying leads on WhatsApp | Verify | IN | Visit | |
| Large Indian brands automating WhatsApp and web support | No (trial may exist) | IN | Visit | |
| Larger support teams needing a mature platform | No (trial may exist) | US | Visit | |
| Teams that want email support to feel personal | Verify | US | Visit | |
| Support teams automating answers with an AI agent | No (trial may exist) | US | Visit | |
| Small online stores adding live chat and an AI bot | Yes | PL | Visit | |
| Small support teams starting with ticketing | Yes | IN | Visit | |
| Zoho users who want support linked to CRM | Yes | IN | Visit | |
| Contact centres and support teams | No (trial may exist) | IN | Visit | |
| Training a chatbot on your own website and documents | Yes | US | Visit | |
| Developers and agencies building custom AI agents | Yes | CA | Visit | |
| No-code conversational forms and bots | Yes | ES | Visit | |
| Enterprises automating support in many languages | No (trial may exist) | IN | Visit |
Best for: Small businesses replying to customers one-to-one
✓ Free
✓ Catalogue and quick replies
Best for: Creators and brands automating Instagram DMs
✓ Instagram comment-to-DM automations
✓ Free plan
Best for: D2C brands running WhatsApp campaigns and notifications
✓ Official API access
✓ Shopify and store integrations
Best for: Small businesses starting with WhatsApp broadcasts and chatbots
✓ Affordable entry plans
✓ Click-to-WhatsApp ads support
Best for: Sales teams qualifying leads on WhatsApp
✓ No-code bot builder
✓ CRM integrations
Best for: Large Indian brands automating WhatsApp and web support
✓ Strong in India and on WhatsApp
✓ Enterprise-grade
Best for: Larger support teams needing a mature platform
✓ Mature and scalable
✓ Large app marketplace
Best for: Teams that want email support to feel personal
✓ Simple and friendly
✓ Shared inbox feels like email
Best for: Support teams automating answers with an AI agent
✓ Strong resolution rates
✓ Works with many helpdesks
Best for: Small online stores adding live chat and an AI bot
✓ Free plan
✓ Easy store integrations
Best for: Small support teams starting with ticketing
✓ Free plan for small teams
✓ Clean ticketing
Best for: Zoho users who want support linked to CRM
✓ Affordable
✓ Integrates with Zoho CRM
Best for: Contact centres and support teams
✓ Contact-centre features
✓ Omnichannel
Best for: Training a chatbot on your own website and documents
✓ Quick setup
✓ Trains on your content
Best for: Developers and agencies building custom AI agents
✓ Flexible builder
✓ Free tier
Best for: No-code conversational forms and bots
✓ Visual builder
✓ WhatsApp support
Best for: Enterprises automating support in many languages
✓ Multilingual including Indian languages
✓ Omnichannel
Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.
Pros
- Pricing based on emails sent
- Multi-channel messaging
- Free plan
Cons
- Daily sending limits on free plan
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Email Marketing Software
Free app from Meta with business profile, catalogue, quick replies and labels.
Pros
- Free
- Catalogue and quick replies
- Customers already use WhatsApp
Cons
- No shared team inbox
- Bulk broadcasts limited
- Free plan
- Yes
- Pricing
- See provider
- Also in
- WhatsApp Marketing & Business API Tools
Chat automation for Instagram, WhatsApp, Messenger and SMS.
Pros
- Instagram comment-to-DM automations
- Free plan
Cons
- Advanced AI features paid
- Free plan
- Yes
- Pricing
- See provider
- Also in
- WhatsApp Marketing & Business API Tools, AI Chatbots for Customer Service
WhatsApp Business API platform with campaigns, automations, catalogue and shared inbox.
Pros
- Official API access
- Shopify and store integrations
Cons
- Meta conversation charges are extra
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- WhatsApp Marketing & Business API Tools
5
Visit site
AiSensy Made for India
Best for: Small businesses starting with WhatsApp broadcasts and chatbots
WhatsApp marketing platform with broadcasts, retargeting and chatbot flows.
Pros
- Affordable entry plans
- Click-to-WhatsApp ads support
Cons
- Meta charges extra
- Check plan limits
- Free plan
- Verify
- Pricing
- See provider
- Also in
- WhatsApp Marketing & Business API Tools
Conversational platform for WhatsApp with bots, inbox and CRM integrations.
Pros
- No-code bot builder
- CRM integrations
Cons
- Learning curve for complex bots
- Free plan
- Verify
- Pricing
- See provider
- Also in
- WhatsApp Marketing & Business API Tools, AI Chatbots for Customer Service
Conversational AI platform from Jio Haptik for enterprises.
Pros
- Strong in India and on WhatsApp
- Enterprise-grade
Cons
- Built for larger businesses
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- WhatsApp Marketing & Business API Tools, AI Chatbots for Customer Service
Customer service platform with ticketing, messaging, help centre and AI agents.
Pros
- Mature and scalable
- Large app marketplace
Cons
- Expensive for small teams
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Customer Support & Helpdesk Software
Shared inbox and help desk with knowledge base and live chat.
Pros
- Simple and friendly
- Shared inbox feels like email
Cons
- Fewer enterprise features
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Customer Support & Helpdesk Software
AI customer service agent that answers from your help content.
Pros
- Strong resolution rates
- Works with many helpdesks
Cons
- Per-resolution pricing
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Customer Support & Helpdesk Software, AI Chatbots for Customer Service
Live chat and AI chatbot for websites and stores.
Pros
- Free plan
- Easy store integrations
Cons
- AI features cost extra
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Customer Support & Helpdesk Software, AI Chatbots for Customer Service
Customer support software with ticketing, knowledge base and multichannel support.
Pros
- Free plan for small teams
- Clean ticketing
- AI features on paid plans
Cons
- Advanced automation in higher plans
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Customer Support & Helpdesk Software
Context-aware helpdesk with tickets, SLAs and knowledge base.
Pros
- Affordable
- Integrates with Zoho CRM
Cons
- Interface has many settings
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Customer Support & Helpdesk Software
Cloud contact centre with omnichannel support and IVR.
Pros
- Contact-centre features
- Omnichannel
Cons
- More than a small team needs
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Cloud Telephony & IVR, Customer Support & Helpdesk Software
Build an AI chatbot trained on your data and embed it on your site.
Pros
- Quick setup
- Trains on your content
Cons
- Answers need monitoring
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Chatbots for Customer Service
Platform for building AI chatbots and agents across channels.
Pros
- Flexible builder
- Free tier
Cons
- Learning curve
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Chatbots for Customer Service, Automation & AI Agents
No-code chatbot builder for websites and WhatsApp.
Pros
- Visual builder
- WhatsApp support
Cons
- Free plan limits
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Chatbots for Customer Service
Conversational AI platform for customer and employee experience.
Pros
- Multilingual including Indian languages
- Omnichannel
Cons
- Enterprise pricing
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI Chatbots for Customer Service