Best for: SEO professionals focused on backlinks and content
✓ Excellent backlink index
✓ Good keyword data
Best Semrush alternatives
Semrush is best for agencies and marketers who want an all-in-one SEO suite. If that is not you — or price, features or availability in your country do not fit — these 15 alternatives are worth a look.
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| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| SEO professionals focused on backlinks and content | Verify | SG | Visit | |
| Beginners and small businesses on a budget | Verify | US | Visit | |
| Freelancers and small agencies | No (trial may exist) | US | Visit | |
| Every website owner | Yes | US | Visit | |
| Marketers producing SEO content with AI | Verify | US | Visit | |
| Every local shop, clinic and service business | Yes | US | Visit | |
| Understanding website traffic and conversions | Yes | US | Visit | |
| WordPress sites handling on-page SEO | Yes | IN | Visit | |
| WordPress beginners learning on-page SEO | Yes | NL | Visit | |
| Technical SEO audits | Yes | GB | Visit | |
| Marketers who want link metrics and keyword research | Verify | US | Visit | |
| Writers optimising articles against competitors | No (trial may exist) | PL | Visit | |
| Creating SEO briefs quickly | No (trial may exist) | US | Visit | |
| Marketing teams that need brand-consistent AI copy | No (trial may exist) | US | Visit | |
| Content teams wanting simple optimisation guidance | No (trial may exist) | US | Visit |
Best for: Beginners and small businesses on a budget
✓ Affordable
✓ Simple interface
Best for: Freelancers and small agencies
✓ Good value
✓ White-label reports
Best for: Every website owner
✓ Free
✓ Data straight from Google
Best for: Marketers producing SEO content with AI
✓ SEO-focused workflows
✓ Brand voice
Best for: Every local shop, clinic and service business
✓ Free
✓ Essential for local search
Best for: Understanding website traffic and conversions
✓ Free
✓ Integrates with Google Ads and Search Console
Best for: WordPress sites handling on-page SEO
✓ Free version is generous
✓ Schema built in
Best for: WordPress beginners learning on-page SEO
✓ Beginner-friendly
✓ Free version
Best for: Technical SEO audits
✓ Free up to a URL limit
✓ Very detailed
Best for: Marketers who want link metrics and keyword research
✓ Well-known metrics
✓ Free tools available
Best for: Writers optimising articles against competitors
✓ Clear content score
✓ Content editor
Best for: Creating SEO briefs quickly
✓ Fast briefs
✓ Affordable
Best for: Marketing teams that need brand-consistent AI copy
✓ Brand voice controls
✓ Marketing templates
Best for: Content teams wanting simple optimisation guidance
✓ Simple and trusted
✓ Google Docs add-on
SEO toolset known for backlink data, keyword research and content explorer.
Pros
- Excellent backlink index
- Good keyword data
- Free webmaster tools
Cons
- Paid plans are costly
- Usage credits on some plans
- Free plan
- Verify
- Pricing
- See provider
- Also in
- SEO Tools
Budget SEO tool for keyword ideas, site audits and rank tracking.
Pros
- Affordable
- Simple interface
Cons
- Smaller data set than premium tools
- Free plan
- Verify
- Pricing
- See provider
- Also in
- SEO Tools
Value-focused SEO platform with rank tracking, audits and client reporting.
Pros
- Good value
- White-label reports
Cons
- Backlink database smaller than leaders
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- SEO Tools
Free tool from Google showing search performance, indexing and technical issues.
Pros
- Free
- Data straight from Google
- Essential for indexing
Cons
- Shows your own site only
- Data is sampled and delayed
- Free plan
- Yes
- Pricing
- See provider
- Also in
- SEO Tools
AI writing and SEO platform for articles, briefs and AI search visibility tracking.
Pros
- SEO-focused workflows
- Brand voice
Cons
- Output needs editing and fact-checking
- Free plan
- Verify
- Pricing
- See provider
- Also in
- AI Writing Tools, SEO Tools
Free listing that shows your business on Google Search and Maps.
Pros
- Free
- Essential for local search
- Reviews and posts
Cons
- Needs regular updates and genuine reviews
- Free plan
- Yes
- Pricing
- See provider
- Also in
- SEO Tools
Free web analytics (GA4) for traffic, events and conversions.
Pros
- Free
- Integrates with Google Ads and Search Console
Cons
- GA4 has a learning curve
- Free plan
- Yes
- Pricing
- See provider
- Also in
- SEO Tools
WordPress SEO plugin with schema, sitemaps and content analysis.
Pros
- Free version is generous
- Schema built in
Cons
- WordPress only
- Free plan
- Yes
- Pricing
- See provider
- Also in
- SEO Tools
Popular WordPress SEO plugin with readability and SEO checks.
Pros
- Beginner-friendly
- Free version
Cons
- Some features paid
- Free plan
- Yes
- Pricing
- See provider
- Also in
- SEO Tools
Desktop website crawler for finding broken links, redirects and metadata issues.
Pros
- Free up to a URL limit
- Very detailed
Cons
- Technical interface
- Free plan
- Yes
- Pricing
- See provider
- Also in
- SEO Tools
SEO toolset known for Domain Authority, keyword research and site audits.
Pros
- Well-known metrics
- Free tools available
Cons
- Smaller index than some rivals
- Free plan
- Verify
- Pricing
- See provider
- Also in
- SEO Tools
Content optimisation tool with AI writing and SERP analysis.
Pros
- Clear content score
- Content editor
Cons
- Follow guidance, not just the score
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- SEO Tools, AI SEO & Content Optimisation
AI tool for content briefs, research and optimisation.
Pros
- Fast briefs
- Affordable
Cons
- Smaller data than big suites
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- SEO Tools, AI SEO & Content Optimisation
AI content platform for marketing teams, with brand voice and campaign tools.
Pros
- Brand voice controls
- Marketing templates
- Team workflows
Cons
- Paid only
- Overlaps with general AI assistants for solo users
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI Writing Tools, AI SEO & Content Optimisation
Content optimisation platform with clean recommendations.
Pros
- Simple and trusted
- Google Docs add-on
Cons
- Premium pricing
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI SEO & Content Optimisation