SEO Tools · AI SEO & Content Optimisation

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Semrush review

SEO and marketing suite for keyword research, site audits, rank tracking and competitor research.

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Best for
Agencies and marketers who want an all-in-one SEO suite
Free plan
No (trial may exist)
Pricing
Check the provider's website for current pricing in your currency.
Company origin
United States

Overview

Semrush is sEO and marketing suite for keyword research, site audits, rank tracking and competitor research. It is a strong fit for agencies and marketers who want an all-in-one SEO suite. It is used internationally — check that it supports your country's tax rules, currency and payment methods.

Pros

  • Very broad toolset
  • Large keyword database
  • Good for agencies

Cons

  • Expensive for solo users
  • Limits per plan

Who should consider Semrush?

Consider it if you are among agencies and marketers who want an all-in-one SEO suite. Before you buy, test it with a week of real work, check the price for your number of users, and confirm you can export your data if you switch later.

Semrush alternatives

SoftwareBest forFree planOrigin
Ahrefs logoAhrefsSEO professionals focused on backlinks and contentVerifySGVisit
Ubersuggest logoUbersuggestBeginners and small businesses on a budgetVerifyUSVisit
SE Ranking logoSE RankingFreelancers and small agenciesNo (trial may exist)USVisit
Google Search Console logoGoogle Search ConsoleEvery website ownerYesUSVisit
Writesonic logoWritesonicMarketers producing SEO content with AIVerifyUSVisit
Google Business Profile logoGoogle Business ProfileEvery local shop, clinic and service businessYesUSVisit

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Frequently asked questions

Does Semrush have a free plan?
It does not offer a permanent free plan, though a free trial may be available.
What is Semrush best for?
Agencies and marketers who want an all-in-one SEO suite.
What are the best alternatives to Semrush?
Ahrefs, Ubersuggest, SE Ranking, Google Search Console, Writesonic.