- Best for
- Understanding website traffic and conversions
- Free plan
- Yes
- Pricing
- Check the provider's website for current pricing in your currency.
- Company origin
- United States
Overview
Google Analytics is free web analytics (GA4) for traffic, events and conversions. It is a strong fit for understanding website traffic and conversions. It is used internationally — check that it supports your country's tax rules, currency and payment methods.
Pros
- Free
- Integrates with Google Ads and Search Console
Cons
- GA4 has a learning curve
Who should consider Google Analytics?
Consider it if you are among understanding website traffic and conversions. Before you buy, test it with a week of real work, check the price for your number of users, and confirm you can export your data if you switch later.
Google Analytics alternatives
| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Agencies and marketers who want an all-in-one SEO suite | No (trial may exist) | US | Visit | |
| SEO professionals focused on backlinks and content | Verify | SG | Visit | |
| Beginners and small businesses on a budget | Verify | US | Visit | |
| Freelancers and small agencies | No (trial may exist) | US | Visit | |
| Every website owner | Yes | US | Visit | |
| Marketers producing SEO content with AI | Verify | US | Visit |
See all Google Analytics alternatives →
Compare Google Analytics
Google Analytics vs SemrushGoogle Analytics vs AhrefsGoogle Analytics vs UbersuggestGoogle Analytics vs SE RankingGoogle Analytics vs Google Search ConsoleGoogle Analytics vs WritesonicGoogle Analytics vs Google Business ProfileGoogle Analytics vs Rank Math
Frequently asked questions
Does Google Analytics have a free plan?
Yes, it offers a free plan or free tier with limits. Check current limits on the provider's website.
What is Google Analytics best for?
Understanding website traffic and conversions.
What are the best alternatives to Google Analytics?
Semrush, Ahrefs, Ubersuggest, SE Ranking, Google Search Console.