Best Clay alternatives

Clay is best for growth teams enriching leads with AI. If that is not you — or price, features or availability in your country do not fit — these 3 alternatives are worth a look.

Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.

SoftwareBest forFree planOrigin
HubSpot CRM logoHubSpot CRMSmall teams starting with a CRM for the first timeYesUSVisit
Apollo.io logoApollo.ioB2B teams finding contacts and running outreachYesUSVisit
Zoho CRM logoZoho CRMIndian SMBs wanting an affordable, customisable CRMYesINVisit
#3

Best for: Indian SMBs wanting an affordable, customisable CRM

✓ Good value
✓ Deep customisation

Free planMade for India
Visit Zoho CRM ↗
1HubSpot CRM logo

HubSpot CRM

Best for: Small teams starting with a CRM for the first time

Visit site

Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.

Pros

  • Generous free CRM
  • Easy to start
  • Huge integration library

Cons

  • Paid hubs get expensive as you scale
  • Advanced automation is in higher tiers
Free plan
Yes
Pricing
See provider
Also in
CRM Software, Email Marketing Software
2Apollo.io logo

Apollo.io

Best for: B2B teams finding contacts and running outreach

Visit site

Sales intelligence and engagement platform with a large contact database.

Pros

  • Free plan
  • Database plus sequences

Cons

  • Follow privacy and anti-spam laws
Free plan
Yes
Pricing
See provider
Also in
CRM Software, AI Sales & Lead Generation
3Zoho CRM logo

Zoho CRM Made for India

Best for: Indian SMBs wanting an affordable, customisable CRM

Visit site

Customisable CRM with lead management, workflows, telephony integrations and AI assistant features.

Pros

  • Good value
  • Deep customisation
  • Works with Zoho Books and Desk

Cons

  • Setup takes time to do well
  • Interface has many options
Free plan
Yes
Pricing
See provider
Also in
CRM Software, AI Sales & Lead Generation