UTM Link Builder

Track campaigns in Google Analytics with UTM links. Free, private and instant.

Website URL Campaign source (utm_source) Campaign medium (utm_medium) Campaign name (utm_campaign)

Term (optional)Content (optional)

Convert to lowercase with hyphens

Your tracking link

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How to use the UTM Link Builder

UTM parameters are tags added to a link so analytics tools can tell where a visitor came from. Use them on links you share in WhatsApp broadcasts, Instagram bios, emails, QR codes and ads.

Naming tips

Use lowercase and hyphens consistently: whatsapp, not WhatsApp one day and wa the next.
Source = where (instagram), medium = type (social, email, cpc), campaign = why (diwali-sale).
Never use UTMs on internal links within your own site.

Frequently asked questions

Do UTM links affect SEO?

No, as long as you use them only on external links you share. Do not add them to internal links.

Can I put a UTM link in a QR code?

Yes — build the link here, then paste it into the QR code generator to track offline campaigns.