Best for: General business writing, brainstorming and analysis
✓ Very versatile
✓ Free tier
Best Jasper alternatives
Jasper is best for marketing teams that need brand-consistent AI copy. If that is not you — or price, features or availability in your country do not fit — these 12 alternatives are worth a look.
Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.
| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| General business writing, brainstorming and analysis | Yes | US | Visit | |
| Long documents, careful writing and coding help | Yes | US | Visit | |
| Teams that already work in Google Workspace | Yes | US | Visit | |
| Sales and marketing teams automating copy workflows | Yes | US | Visit | |
| Anyone writing emails, proposals and blog posts in English | Yes | US | Visit | |
| Small teams that want docs, wikis and tasks in one place | Yes | US | Visit | |
| Marketers producing SEO content with AI | Verify | US | Visit | |
| Rewriting, summarising and grammar checks | Yes | US | Visit | |
| Agencies and marketers who want an all-in-one SEO suite | No (trial may exist) | US | Visit | |
| Writers optimising articles against competitors | No (trial may exist) | PL | Visit | |
| Creating SEO briefs quickly | No (trial may exist) | US | Visit | |
| Content teams wanting simple optimisation guidance | No (trial may exist) | US | Visit |
Best for: Long documents, careful writing and coding help
✓ Handles long documents well
✓ Thoughtful, natural writing
Best for: Teams that already work in Google Workspace
✓ Works across Google apps
✓ Free tier
Best for: Sales and marketing teams automating copy workflows
✓ Workflow automation
✓ Free tier to try
Best for: Anyone writing emails, proposals and blog posts in English
✓ Works in browsers and apps
✓ Free grammar checks
Best for: Small teams that want docs, wikis and tasks in one place
✓ Very flexible
✓ Free plan
Best for: Marketers producing SEO content with AI
✓ SEO-focused workflows
✓ Brand voice
Best for: Rewriting, summarising and grammar checks
✓ Free paraphraser
✓ Browser extensions
Best for: Agencies and marketers who want an all-in-one SEO suite
✓ Very broad toolset
✓ Large keyword database
Best for: Writers optimising articles against competitors
✓ Clear content score
✓ Content editor
Best for: Creating SEO briefs quickly
✓ Fast briefs
✓ Affordable
Best for: Content teams wanting simple optimisation guidance
✓ Simple and trusted
✓ Google Docs add-on
OpenAI's AI assistant for drafting, summarising, data analysis and image generation.
Pros
- Very versatile
- Free tier
- Large ecosystem of custom GPTs
Cons
- Outputs need fact-checking
- Advanced models and limits depend on plan
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools, AI Assistants & Chatbots
Anthropic's AI assistant, strong at long-context reading, writing and analysis.
Pros
- Handles long documents well
- Thoughtful, natural writing
- Free tier
Cons
- Usage limits vary by plan
- Verify facts before publishing
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools, AI Assistants & Chatbots
Google's AI assistant, integrated with Gmail, Docs and other Workspace apps on eligible plans.
Pros
- Works across Google apps
- Free tier
- Multimodal input
Cons
- Workspace features depend on plan
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools, AI Assistants & Chatbots
AI platform for marketing copy and go-to-market workflows.
Pros
- Workflow automation
- Free tier to try
Cons
- Output quality varies by prompt
- Advanced workflows are paid
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools
AI writing assistant for grammar, clarity, tone and generative rewrites across apps.
Pros
- Works in browsers and apps
- Free grammar checks
- Tone suggestions
Cons
- Generative features limited on free plan
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools
All-in-one workspace for notes, docs, databases and projects, with Notion AI.
Pros
- Very flexible
- Free plan
- AI built in on paid plans
Cons
- Flexibility means setup time
- Can get slow with huge pages
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools, Project Management Tools
AI writing and SEO platform for articles, briefs and AI search visibility tracking.
Pros
- SEO-focused workflows
- Brand voice
Cons
- Output needs editing and fact-checking
- Free plan
- Verify
- Pricing
- See provider
- Also in
- AI Writing Tools, SEO Tools
Paraphrasing, summarising and grammar tool.
Pros
- Free paraphraser
- Browser extensions
Cons
- Paraphrasing is not a substitute for original writing
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Writing Tools
SEO and marketing suite for keyword research, site audits, rank tracking and competitor research.
Pros
- Very broad toolset
- Large keyword database
- Good for agencies
Cons
- Expensive for solo users
- Limits per plan
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- SEO Tools, AI SEO & Content Optimisation
Content optimisation tool with AI writing and SERP analysis.
Pros
- Clear content score
- Content editor
Cons
- Follow guidance, not just the score
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- SEO Tools, AI SEO & Content Optimisation
AI tool for content briefs, research and optimisation.
Pros
- Fast briefs
- Affordable
Cons
- Smaller data than big suites
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- SEO Tools, AI SEO & Content Optimisation
Content optimisation platform with clean recommendations.
Pros
- Simple and trusted
- Google Docs add-on
Cons
- Premium pricing
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- AI SEO & Content Optimisation