Best Adobe Commerce (Magento) alternatives

Adobe Commerce (Magento) is best for large catalogues needing deep customisation. If that is not you — or price, features or availability in your country do not fit — these 16 alternatives are worth a look.

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SoftwareBest forFree planOrigin
Wix logoWixSmall businesses wanting a drag-and-drop websiteYesILVisit
Shopify logoShopifyBrands launching a serious online storeNo (trial may exist)CAVisit
WooCommerce logoWooCommerceWordPress users who want full control of their storeYesUSVisit
BigCommerce logoBigCommerceGrowing brands needing a scalable hosted storeNo (trial may exist)USVisit
Shopify Plus logoShopify PlusHigh-volume brands needing enterprise e-commerceNo (trial may exist)CAVisit
Salesforce Commerce Cloud logoSalesforce Commerce CloudLarge retailers wanting commerce tied to Salesforce CRMNo (trial may exist)USVisit
commercetools logocommercetoolsEnterprises building headless, API-first commerceNo (trial may exist)DEVisit
VTEX logoVTEXLarge brands running marketplace and multi-store operationsNo (trial may exist)BRVisit
Unicommerce logoUnicommerceBrands selling on multiple marketplaces such as Amazon, Flipkart and MeeshoNo (trial may exist)INVisit
EasyEcom logoEasyEcomOnline sellers managing orders across marketplacesNo (trial may exist)INVisit
Instamojo logoInstamojoMicro businesses and creators selling without a full websiteVerifyINVisit
Dukaan logoDukaanSmall Indian brands wanting a quick online storeVerifyINVisit
Zoho Commerce logoZoho CommerceZoho users launching an online storeVerifyINVisit
Fynd Commerce logoFynd CommerceIndian brands wanting omnichannel retail and marketplace syncVerifyINVisit
Increff logoIncreffLarge fashion and lifestyle brands optimising inventoryNo (trial may exist)INVisit
Thrive logoThriveRestaurants building direct online orderingVerifyINVisit
#1

Best for: Small businesses wanting a drag-and-drop website

✓ Very easy editor
✓ Lots of templates

Free plan
Visit Wix ↗
#8

Best for: Large brands running marketplace and multi-store operations

✓ Marketplace capabilities
✓ Composable

Visit VTEX ↗
#9

Best for: Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho

✓ Multi-marketplace inventory sync
✓ Warehouse management

Made for India
Visit Unicommerce ↗
#10

Best for: Online sellers managing orders across marketplaces

✓ Marketplace integrations
✓ Order routing and returns

Made for India
Visit EasyEcom ↗
#11

Best for: Micro businesses and creators selling without a full website

✓ Very quick to start
✓ Payment links and free store builder

Made for India
Visit Instamojo ↗
#12

Best for: Small Indian brands wanting a quick online store

✓ Fast setup
✓ Built for Indian sellers

Made for India
Visit Dukaan ↗
#15

Best for: Large fashion and lifestyle brands optimising inventory

✓ Inventory optimisation
✓ Omnichannel warehouse management

Made for India
Visit Increff ↗
#16

Best for: Restaurants building direct online ordering

✓ Own your customers
✓ Lower dependency on aggregators

Made for India
Visit Thrive ↗
1Wix logo

Wix

Best for: Small businesses wanting a drag-and-drop website

Visit site

Drag-and-drop website builder with templates, booking, e-commerce and AI site generation.

Pros

  • Very easy editor
  • Lots of templates
  • Built-in apps

Cons

  • Switching templates later is hard
  • Free plan shows Wix branding
Free plan
Yes
Pricing
See provider
Also in
Website Builders, E-commerce Platforms
2Shopify logo

Shopify

Best for: Brands launching a serious online store

Visit site

Leading hosted e-commerce platform with themes, apps and payments.

Pros

  • Built for e-commerce
  • Large app store
  • Reliable hosting

Cons

  • Monthly costs add up with apps
  • Transaction fees on some payment setups
Free plan
No (trial may exist)
Pricing
See provider
Also in
Website Builders, E-commerce Platforms
3WooCommerce logo

WooCommerce

Best for: WordPress users who want full control of their store

Visit site

Free open-source e-commerce plugin for WordPress, with paid extensions.

Pros

  • Free core plugin
  • Huge extension ecosystem
  • You own your store

Cons

  • Needs hosting and maintenance
  • Extensions add cost
Free plan
Yes
Pricing
See provider
Also in
E-commerce Platforms
4BigCommerce logo

BigCommerce

Best for: Growing brands needing a scalable hosted store

Visit site

Hosted e-commerce platform for mid-sized and enterprise brands.

Pros

  • Strong built-in features
  • Multi-storefront

Cons

  • Pricing tiers based on sales
Free plan
No (trial may exist)
Pricing
See provider
Also in
E-commerce Platforms
5Shopify Plus logo

Shopify Plus

Best for: High-volume brands needing enterprise e-commerce

Visit site

Enterprise version of Shopify with automation, B2B and higher limits.

Pros

  • Scales to very high traffic
  • Large app ecosystem

Cons

  • Significant monthly cost
Free plan
No (trial may exist)
Pricing
See provider
Also in
E-commerce Platforms
6Salesforce Commerce Cloud logo

Salesforce Commerce Cloud

Best for: Large retailers wanting commerce tied to Salesforce CRM

Visit site

Enterprise B2C and B2B commerce platform from Salesforce.

Pros

  • Enterprise scale
  • Deep CRM integration

Cons

  • Expensive
  • Needs implementation partners
Free plan
No (trial may exist)
Pricing
See provider
Also in
E-commerce Platforms
7commercetools logo

commercetools

Best for: Enterprises building headless, API-first commerce

Visit site

Headless commerce platform for custom storefronts and channels.

Pros

  • Flexible API-first architecture

Cons

  • Requires developers
Free plan
No (trial may exist)
Pricing
See provider
Also in
E-commerce Platforms
8VTEX logo

VTEX

Best for: Large brands running marketplace and multi-store operations

Visit site

Enterprise commerce platform with built-in marketplace features.

Pros

  • Marketplace capabilities
  • Composable

Cons

  • Enterprise pricing
Free plan
No (trial may exist)
Pricing
See provider
Also in
E-commerce Platforms
9Unicommerce logo

Unicommerce Made for India

Best for: Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho

Visit site

E-commerce order, inventory and warehouse management across marketplaces and webstores.

Pros

  • Multi-marketplace inventory sync
  • Warehouse management
  • Built for Indian e-commerce

Cons

  • Designed for growing sellers, not tiny shops
Free plan
No (trial may exist)
Pricing
See provider
Also in
Inventory Management Software, E-commerce Platforms
10EasyEcom logo

EasyEcom Made for India

Best for: Online sellers managing orders across marketplaces

Visit site

Inventory and order management for multi-channel e-commerce sellers.

Pros

  • Marketplace integrations
  • Order routing and returns

Cons

  • Paid only
  • check plan limits
Free plan
No (trial may exist)
Pricing
See provider
Also in
Inventory Management Software, E-commerce Platforms
11Instamojo logo

Instamojo Made for India

Best for: Micro businesses and creators selling without a full website

Visit site

Payment links and a simple online store builder for small sellers.

Pros

  • Very quick to start
  • Payment links and free store builder

Cons

  • Fewer advanced features for scaling
Free plan
Verify
Pricing
See provider
Also in
Payment Gateways, E-commerce Platforms
12Dukaan logo

Dukaan Made for India

Best for: Small Indian brands wanting a quick online store

Visit site

Online store builder for Indian sellers with catalogue, checkout and delivery integrations.

Pros

  • Fast setup
  • Built for Indian sellers

Cons

  • Plan limits and pricing have changed over time — verify
Free plan
Verify
Pricing
See provider
Also in
Website Builders, E-commerce Platforms
13Zoho Commerce logo

Zoho Commerce Made for India

Best for: Zoho users launching an online store

Visit site

Online store builder connected to Zoho Inventory and Books.

Pros

  • Works with Zoho back office
  • Indian payment and GST support

Cons

  • Smaller theme ecosystem
Free plan
Verify
Pricing
See provider
Also in
E-commerce Platforms
14Fynd Commerce logo

Fynd Commerce Made for India

Best for: Indian brands wanting omnichannel retail and marketplace sync

Visit site

Indian omnichannel commerce platform for webstores, stores and marketplaces.

Pros

  • Built for Indian retail
  • Omnichannel

Cons

  • Best suited to established brands
Free plan
Verify
Pricing
See provider
Also in
E-commerce Platforms
15Increff logo

Increff Made for India

Best for: Large fashion and lifestyle brands optimising inventory

Visit site

Inventory and merchandising software for omnichannel retail.

Pros

  • Inventory optimisation
  • Omnichannel warehouse management

Cons

  • Enterprise focus
Free plan
No (trial may exist)
Pricing
See provider
Also in
Inventory Management Software, E-commerce Platforms
16Thrive logo

Thrive Made for India

Best for: Restaurants building direct online ordering

Visit site

Direct-ordering platform so restaurants can take commission-free orders.

Pros

  • Own your customers
  • Lower dependency on aggregators

Cons

  • You must drive your own traffic
Free plan
Verify
Pricing
See provider
Also in
E-commerce Platforms, Restaurant & Food Business Software