Best for: Small businesses wanting a drag-and-drop website
✓ Very easy editor
✓ Lots of templates
Adobe Commerce (Magento) is best for large catalogues needing deep customisation. If that is not you — or price, features or availability in your country do not fit — these 16 alternatives are worth a look.
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| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Small businesses wanting a drag-and-drop website | Yes | IL | Visit | |
| Brands launching a serious online store | No (trial may exist) | CA | Visit | |
| WordPress users who want full control of their store | Yes | US | Visit | |
| Growing brands needing a scalable hosted store | No (trial may exist) | US | Visit | |
| High-volume brands needing enterprise e-commerce | No (trial may exist) | CA | Visit | |
| Large retailers wanting commerce tied to Salesforce CRM | No (trial may exist) | US | Visit | |
| Enterprises building headless, API-first commerce | No (trial may exist) | DE | Visit | |
| Large brands running marketplace and multi-store operations | No (trial may exist) | BR | Visit | |
| Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho | No (trial may exist) | IN | Visit | |
| Online sellers managing orders across marketplaces | No (trial may exist) | IN | Visit | |
| Micro businesses and creators selling without a full website | Verify | IN | Visit | |
| Small Indian brands wanting a quick online store | Verify | IN | Visit | |
| Zoho users launching an online store | Verify | IN | Visit | |
| Indian brands wanting omnichannel retail and marketplace sync | Verify | IN | Visit | |
| Large fashion and lifestyle brands optimising inventory | No (trial may exist) | IN | Visit | |
| Restaurants building direct online ordering | Verify | IN | Visit |
Best for: Small businesses wanting a drag-and-drop website
✓ Very easy editor
✓ Lots of templates
Best for: Brands launching a serious online store
✓ Built for e-commerce
✓ Large app store
Best for: WordPress users who want full control of their store
✓ Free core plugin
✓ Huge extension ecosystem
Best for: Growing brands needing a scalable hosted store
✓ Strong built-in features
✓ Multi-storefront
Best for: High-volume brands needing enterprise e-commerce
✓ Scales to very high traffic
✓ Large app ecosystem
Best for: Large retailers wanting commerce tied to Salesforce CRM
✓ Enterprise scale
✓ Deep CRM integration
Best for: Enterprises building headless, API-first commerce
✓ Flexible API-first architecture
Visit commercetools ↗Best for: Large brands running marketplace and multi-store operations
✓ Marketplace capabilities
✓ Composable
Best for: Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho
✓ Multi-marketplace inventory sync
✓ Warehouse management
Best for: Online sellers managing orders across marketplaces
✓ Marketplace integrations
✓ Order routing and returns
Best for: Micro businesses and creators selling without a full website
✓ Very quick to start
✓ Payment links and free store builder
Best for: Small Indian brands wanting a quick online store
✓ Fast setup
✓ Built for Indian sellers
Best for: Zoho users launching an online store
✓ Works with Zoho back office
✓ Indian payment and GST support
Best for: Indian brands wanting omnichannel retail and marketplace sync
✓ Built for Indian retail
✓ Omnichannel
Best for: Large fashion and lifestyle brands optimising inventory
✓ Inventory optimisation
✓ Omnichannel warehouse management
Best for: Restaurants building direct online ordering
✓ Own your customers
✓ Lower dependency on aggregators
Drag-and-drop website builder with templates, booking, e-commerce and AI site generation.
Leading hosted e-commerce platform with themes, apps and payments.
Free open-source e-commerce plugin for WordPress, with paid extensions.
Hosted e-commerce platform for mid-sized and enterprise brands.
Enterprise version of Shopify with automation, B2B and higher limits.
Best for: Large retailers wanting commerce tied to Salesforce CRM
Enterprise B2C and B2B commerce platform from Salesforce.
Headless commerce platform for custom storefronts and channels.
Enterprise commerce platform with built-in marketplace features.
Best for: Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho
E-commerce order, inventory and warehouse management across marketplaces and webstores.
Inventory and order management for multi-channel e-commerce sellers.
Best for: Micro businesses and creators selling without a full website
Payment links and a simple online store builder for small sellers.
Online store builder for Indian sellers with catalogue, checkout and delivery integrations.
Online store builder connected to Zoho Inventory and Books.
Best for: Indian brands wanting omnichannel retail and marketplace sync
Indian omnichannel commerce platform for webstores, stores and marketplaces.
Inventory and merchandising software for omnichannel retail.
Direct-ordering platform so restaurants can take commission-free orders.