Online Marketplaces to Sell On

ONDC vs Shopify

Both are online marketplaces to sell on. The short answer: choose ONDC if you are small sellers wanting to reach buyers across many shopping apps; choose Shopify if you are brands launching a serious online store.

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ONDC logo ONDCShopify logo Shopify
Best forSmall sellers wanting to reach buyers across many shopping appsBrands launching a serious online store
Free planYesNo (trial may exist)
PricingSee providerSee provider
Built for IndiaYesGlobal
CategoriesOnline Marketplaces to Sell On, Government Portals for Indian BusinessesWebsite Builders, E-commerce Platforms, Online Marketplaces to Sell On
Strengths
  • Open network, not a single marketplace
  • Lower dependence on one platform
  • Built for e-commerce
  • Large app store
  • Reliable hosting
Watch out for
  • You join through a seller-side app
  • experience varies by app
  • Monthly costs add up with apps
  • Transaction fees on some payment setups
Visit ONDCVisit Shopify

Which should you choose?

ONDC: Open Network for Digital Commerce — list once through a seller app and appear on multiple buyer apps.

Shopify: Leading hosted e-commerce platform with themes, apps and payments.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all online marketplaces to sell on compared.