Email Marketing Software

Mailchimp vs Kit (ConvertKit)

Both are email marketing software. The short answer: choose Mailchimp if you are small businesses starting email newsletters; choose Kit (ConvertKit) if you are creators selling digital products and newsletters.

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Mailchimp logo MailchimpKit (ConvertKit) logo Kit (ConvertKit)
Best forSmall businesses starting email newslettersCreators selling digital products and newsletters
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareEmail Marketing Software
Strengths
  • Easy templates
  • Free plan for small lists
  • Strong integrations
  • Built for creators
  • Good automations
  • Free plan
Watch out for
  • Gets pricey as lists grow
  • Free plan is limited
  • Design templates are minimal
Visit MailchimpVisit Kit (ConvertKit)

Which should you choose?

Mailchimp: Email marketing and automation platform with templates and audience tools.

Kit (ConvertKit): Creator-focused email platform (formerly ConvertKit) with automations and commerce.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.