Social Media Management Tools

Hootsuite vs Sprout Social

Both are social media management tools. The short answer: choose Hootsuite if you are teams managing many social accounts; choose Sprout Social if you are teams needing advanced social listening and reporting.

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Hootsuite logo HootsuiteSprout Social logo Sprout Social
Best forTeams managing many social accountsTeams needing advanced social listening and reporting
Free planNo (trial may exist)No (trial may exist)
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSocial Media Management ToolsSocial Media Management Tools
Strengths
  • All-in-one for larger teams
  • Strong reporting
  • Excellent reporting
  • Listening
Watch out for
  • Expensive for small businesses
  • Expensive per seat
Visit HootsuiteVisit Sprout Social

Which should you choose?

Hootsuite: Social media management platform with scheduling, inbox, listening and reporting.

Sprout Social: Premium social media management with listening and analytics.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.