Online Marketplaces to Sell On

Etsy vs Shopify

Both are online marketplaces to sell on. The short answer: choose Etsy if you are makers selling handmade, vintage and craft products globally; choose Shopify if you are brands launching a serious online store.

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Etsy logo EtsyShopify logo Shopify
Best forMakers selling handmade, vintage and craft products globallyBrands launching a serious online store
Free planNo (trial may exist)No (trial may exist)
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesOnline Marketplaces to Sell OnWebsite Builders, E-commerce Platforms, Online Marketplaces to Sell On
Strengths
  • Global craft-loving audience
  • Simple shop setup
  • Built for e-commerce
  • Large app store
  • Reliable hosting
Watch out for
  • Listing and transaction fees
  • Shipping abroad is costly
  • Monthly costs add up with apps
  • Transaction fees on some payment setups
Visit EtsyVisit Shopify

Which should you choose?

Etsy: Global marketplace for handmade and unique goods.

Shopify: Leading hosted e-commerce platform with themes, apps and payments.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all online marketplaces to sell on compared.