Email Marketing Software

Brevo vs Kit (ConvertKit)

Both are email marketing software. The short answer: choose Brevo if you are businesses that want email, SMS and WhatsApp campaigns together; choose Kit (ConvertKit) if you are creators selling digital products and newsletters.

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Brevo logo BrevoKit (ConvertKit) logo Kit (ConvertKit)
Best forBusinesses that want email, SMS and WhatsApp campaigns togetherCreators selling digital products and newsletters
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesCRM Software, Email Marketing Software, WhatsApp Marketing & Business API ToolsEmail Marketing Software
Strengths
  • Pricing based on emails sent
  • Multi-channel messaging
  • Free plan
  • Built for creators
  • Good automations
  • Free plan
Watch out for
  • Daily sending limits on free plan
  • Design templates are minimal
Visit BrevoVisit Kit (ConvertKit)

Which should you choose?

Brevo: Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.

Kit (ConvertKit): Creator-focused email platform (formerly ConvertKit) with automations and commerce.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.