Best for: Small businesses wanting a drag-and-drop website
✓ Very easy editor
✓ Lots of templates
Updated October 2026 · 9 products
Best E-commerce Platforms for small businesses
Selling online in India is no longer only about Amazon and Flipkart. Your own store gives you your customers' data, your margins and your brand.
Hosted platforms get you live fastest and handle hosting and security. WordPress with WooCommerce gives full control at the cost of maintenance. Indian platforms focus on local payments, COD and courier integrations. Marketplace-focused tools help you manage stock across many channels.
Think beyond the storefront: payment gateway, shipping, GST invoices and returns all need to work together. Our guide to selling online in India walks through the full stack.
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Quick comparison
| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Small businesses wanting a drag-and-drop website | Yes | IL | Visit | |
 Shopify | Brands launching a serious online store | No (trial may exist) | CA | Visit |
| WordPress users who want full control of their store | Yes | US | Visit | |
| Growing brands needing a scalable hosted store | No (trial may exist) | US | Visit | |
| Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho | No (trial may exist) | IN | Visit | |
| Online sellers managing orders across marketplaces | No (trial may exist) | IN | Visit | |
| Micro businesses and creators selling without a full website | Verify | IN | Visit | |
| Small Indian brands wanting a quick online store | Verify | IN | Visit | |
| Zoho users launching an online store | Verify | IN | Visit |
What to look for
The shortlist
Best for: Brands launching a serious online store
✓ Built for e-commerce
✓ Large app store
Best for: WordPress users who want full control of their store
✓ Free core plugin
✓ Huge extension ecosystem
Best for: Growing brands needing a scalable hosted store
✓ Strong built-in features
✓ Multi-storefront
Best for: Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho
✓ Multi-marketplace inventory sync
✓ Warehouse management
Best for: Online sellers managing orders across marketplaces
✓ Marketplace integrations
✓ Order routing and returns
Best for: Micro businesses and creators selling without a full website
✓ Very quick to start
✓ Payment links and free store builder
Best for: Small Indian brands wanting a quick online store
✓ Fast setup
✓ Built for Indian sellers
Best for: Zoho users launching an online store
✓ Works with Zoho back office
✓ Indian payment and GST support
Drag-and-drop website builder with templates, booking, e-commerce and AI site generation.
Pros
- Very easy editor
- Lots of templates
- Built-in apps
Cons
- Switching templates later is hard
- Free plan shows Wix branding
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Website Builders, E-commerce Platforms
Leading hosted e-commerce platform with themes, apps and payments.
Pros
- Built for e-commerce
- Large app store
- Reliable hosting
Cons
- Monthly costs add up with apps
- Transaction fees on some payment setups
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Website Builders, E-commerce Platforms
Free open-source e-commerce plugin for WordPress, with paid extensions.
Pros
- Free core plugin
- Huge extension ecosystem
- You own your store
Cons
- Needs hosting and maintenance
- Extensions add cost
- Free plan
- Yes
- Pricing
- See provider
- Also in
- E-commerce Platforms
Hosted e-commerce platform for mid-sized and enterprise brands.
Pros
- Strong built-in features
- Multi-storefront
Cons
- Pricing tiers based on sales
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- E-commerce Platforms
5
Visit site
Unicommerce Made for India
Best for: Brands selling on multiple marketplaces such as Amazon, Flipkart and Meesho
E-commerce order, inventory and warehouse management across marketplaces and webstores.
Pros
- Multi-marketplace inventory sync
- Warehouse management
- Built for Indian e-commerce
Cons
- Designed for growing sellers, not tiny shops
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Inventory Management Software, E-commerce Platforms
Inventory and order management for multi-channel e-commerce sellers.
Pros
- Marketplace integrations
- Order routing and returns
Cons
- Paid only
- check plan limits
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Inventory Management Software, E-commerce Platforms
7
Visit site
Instamojo Made for India
Best for: Micro businesses and creators selling without a full website
Payment links and a simple online store builder for small sellers.
Pros
- Very quick to start
- Payment links and free store builder
Cons
- Fewer advanced features for scaling
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Payment Gateways, E-commerce Platforms
Online store builder for Indian sellers with catalogue, checkout and delivery integrations.
Pros
- Fast setup
- Built for Indian sellers
Cons
- Plan limits and pricing have changed over time — verify
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Website Builders, E-commerce Platforms
Online store builder connected to Zoho Inventory and Books.
Pros
- Works with Zoho back office
- Indian payment and GST support
Cons
- Smaller theme ecosystem
- Free plan
- Verify
- Pricing
- See provider
- Also in
- E-commerce Platforms
Head-to-head comparisons
Wix vs ShopifyWix vs WooCommerceWix vs BigCommerceWix vs UnicommerceShopify vs WooCommerceShopify vs BigCommerceShopify vs UnicommerceWooCommerce vs BigCommerceWooCommerce vs UnicommerceBigCommerce vs Unicommerce
E-commerce Platforms by country
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