Best for: Brands launching a serious online store
✓ Built for e-commerce
✓ Large app store
Best ONDC alternatives
ONDC is best for small sellers wanting to reach buyers across many shopping apps. If that is not you — or price, features or availability in your country do not fit — these 30 alternatives are worth a look.
Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.
| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
 Shopify | Brands launching a serious online store | No (trial may exist) | CA | Visit |
 Amazon Seller (Amazon.in) | Sellers wanting India's largest marketplace audience | No (trial may exist) | US | Visit |
| Makers selling handmade, vintage and craft products globally | No (trial may exist) | US | Visit | |
| Hotels and homestays getting global bookings | Verify | NL | Visit | |
| Homestays, villas and unique stays | Verify | US | Visit | |
| MSMEs selling products and services to government buyers | Yes | IN | Visit | |
| Amazon Global Selling | Indian brands exporting to customers abroad | No (trial may exist) | US | Visit |
| Sellers targeting Flipkart's large Indian customer base | No (trial may exist) | IN | Visit | |
| Small manufacturers and resellers selling affordable products | Yes | IN | Visit | |
| Manufacturers, wholesalers and B2B suppliers getting enquiries | Yes | IN | Visit | |
| Brands and wholesalers selling to retailers | Verify | IN | Visit | |
| Exporters and B2B suppliers seeking buyer leads | Yes | IN | Visit | |
| Restaurants and cloud kitchens selling via food delivery | Verify | IN | Visit | |
| Restaurants growing delivery and discovery | Verify | IN | Visit | |
| Every GST-registered business filing returns and managing registration | Yes | IN | Visit | |
| Businesses above the e-invoicing turnover threshold | Yes | IN | Visit | |
| Businesses moving goods above the e-way bill value limit | Yes | IN | Visit | |
| Micro, small and medium businesses wanting MSME benefits | Yes | IN | Visit | |
| Companies and LLPs filing with the Ministry of Corporate Affairs | Yes | IN | Visit | |
| Businesses and individuals filing income tax returns | Yes | IN | Visit | |
| Employers paying provident fund contributions | Yes | IN | Visit | |
| Employers covered under the ESI scheme | Yes | IN | Visit | |
| Restaurants, food makers and sellers needing an FSSAI licence | Yes | IN | Visit | |
| Founders seeking DPIIT recognition and startup benefits | Yes | IN | Visit | |
| Businesses starting to import or export | Yes | IN | Visit | |
| Exporters and importers filing customs documents | Yes | IN | Visit | |
| Businesses protecting brand names, logos and inventions | Yes | IN | Visit | |
| Clinics and hospitals joining India's digital health network | Yes | IN | Visit | |
| Farmers, FPOs and traders selling agricultural produce | Yes | IN | Visit | |
| Keeping verified business and personal documents handy | Yes | IN | Visit |
Best for: Sellers wanting India's largest marketplace audience
✓ Huge audience
✓ Fulfilment options
Best for: Makers selling handmade, vintage and craft products globally
✓ Global craft-loving audience
✓ Simple shop setup
Best for: Hotels and homestays getting global bookings
✓ Global travellers
✓ Free to list (commission per booking)
Best for: Homestays, villas and unique stays
✓ Large global audience
✓ Host tools
Best for: MSMEs selling products and services to government buyers
✓ Access to government buyers
✓ Free seller registration
Best for: Indian brands exporting to customers abroad
✓ Reach global buyers
✓ Export guidance
Best for: Sellers targeting Flipkart's large Indian customer base
✓ Large Indian audience
✓ Sale events
Best for: Small manufacturers and resellers selling affordable products
✓ Low-commission model
✓ Reaches Tier 2–3 cities
Best for: Manufacturers, wholesalers and B2B suppliers getting enquiries
✓ Free listing
✓ Strong B2B lead flow
Best for: Brands and wholesalers selling to retailers
✓ B2B buyer network
✓ Credit and logistics support
Best for: Exporters and B2B suppliers seeking buyer leads
✓ Free listing
✓ Export-oriented
Best for: Restaurants and cloud kitchens selling via food delivery
✓ Huge delivery audience
✓ Marketing tools
Best for: Restaurants growing delivery and discovery
✓ Large audience
✓ Ads and offers
Best for: Every GST-registered business filing returns and managing registration
✓ Official and free
✓ Returns, payments and registration in one place
Best for: Businesses above the e-invoicing turnover threshold
✓ Free official IRN generation
✓ Works with most billing software via API
Best for: Businesses moving goods above the e-way bill value limit
✓ Free
✓ Mobile, SMS and API options
Best for: Micro, small and medium businesses wanting MSME benefits
✓ Completely free
✓ Paperless and quick
Best for: Companies and LLPs filing with the Ministry of Corporate Affairs
✓ Official source for company filings
✓ Public company search
Best for: Businesses and individuals filing income tax returns
✓ Free official filing
✓ Pre-filled returns
Best for: Employers paying provident fund contributions
✓ Official
✓ Online ECR filing
Best for: Employers covered under the ESI scheme
✓ Official
✓ Online contributions
Best for: Restaurants, food makers and sellers needing an FSSAI licence
✓ Free to apply online
✓ Track application status
Best for: Founders seeking DPIIT recognition and startup benefits
✓ Free recognition
✓ Access to schemes and networks
Best for: Businesses starting to import or export
✓ Online IEC application
✓ Export incentives information
Best for: Exporters and importers filing customs documents
✓ Official customs filing
✓ Track shipments and refunds
Best for: Businesses protecting brand names, logos and inventions
✓ Free public trademark search
✓ Online filing
Best for: Clinics and hospitals joining India's digital health network
✓ Free registration
✓ Interoperable health records
Best for: Farmers, FPOs and traders selling agricultural produce
✓ Wider buyer reach
✓ Transparent price discovery
Best for: Keeping verified business and personal documents handy
✓ Free
✓ Legally valid digital documents
Leading hosted e-commerce platform with themes, apps and payments.
Pros
- Built for e-commerce
- Large app store
- Reliable hosting
Cons
- Monthly costs add up with apps
- Transaction fees on some payment setups
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Website Builders, E-commerce Platforms
Sell on Amazon.in with options for self-ship, Easy Ship and Fulfilment by Amazon.
Pros
- Huge audience
- Fulfilment options
Cons
- Fees and competition — calculate margins carefully
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
Global marketplace for handmade and unique goods.
Pros
- Global craft-loving audience
- Simple shop setup
Cons
- Listing and transaction fees
- Shipping abroad is costly
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
List your property on Booking.com.
Pros
- Global travellers
- Free to list (commission per booking)
Cons
- Commission on each booking
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Hotel & Hospitality Software, Online Marketplaces to Sell On
List homes and experiences on Airbnb.
Pros
- Large global audience
- Host tools
Cons
- Service fees
- Local regulations apply
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Hotel & Hospitality Software, Online Marketplaces to Sell On
6
Visit site
GeM — Government e-Marketplace Made for India
Best for: MSMEs selling products and services to government buyers
Official online marketplace for selling to central and state government departments.
Pros
- Access to government buyers
- Free seller registration
Cons
- Tendering rules and documentation take time to learn
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On, Government Portals for Indian Businesses
7Visit site
Amazon Global Selling Made for India
Best for: Indian brands exporting to customers abroad
Programme to list Indian products on Amazon marketplaces in other countries.
Pros
- Reach global buyers
- Export guidance
Cons
- Export compliance and logistics to manage
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
8
Visit site
Flipkart Seller Hub Made for India
Best for: Sellers targeting Flipkart's large Indian customer base
Sell on Flipkart with seller tools, Flipkart Assured and fulfilment services.
Pros
- Large Indian audience
- Sale events
Cons
- Fees, returns and ad costs affect margins
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
9
Visit site
Meesho Supplier Made for India
Best for: Small manufacturers and resellers selling affordable products
Sell on Meesho, known for value-focused shoppers in smaller cities.
Pros
- Low-commission model
- Reaches Tier 2–3 cities
Cons
- Price-sensitive buyers
- Return rates can be high
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
10
Visit site
IndiaMART Made for India
Best for: Manufacturers, wholesalers and B2B suppliers getting enquiries
India's largest B2B marketplace for buyer enquiries and leads.
Pros
- Free listing
- Strong B2B lead flow
Cons
- Paid plans needed for more leads
- Lead quality varies
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
B2B e-commerce platform connecting brands, wholesalers and retailers.
Pros
- B2B buyer network
- Credit and logistics support
Cons
- Category availability varies
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
B2B marketplace and trade portal with buyer enquiries and trade fairs.
Pros
- Free listing
- Export-oriented
Cons
- Paid plans for visibility
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Online Marketplaces to Sell On
13
Visit site
Swiggy Partner Made for India
Best for: Restaurants and cloud kitchens selling via food delivery
List your restaurant for delivery on Swiggy.
Pros
- Huge delivery audience
- Marketing tools
Cons
- Commissions affect margins
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Restaurant & Food Business Software, Online Marketplaces to Sell On
14
Visit site
Zomato for Restaurants Made for India
Best for: Restaurants growing delivery and discovery
List on Zomato for food delivery and discovery.
Pros
- Large audience
- Ads and offers
Cons
- Commissions and ad costs
- Free plan
- Verify
- Pricing
- See provider
- Also in
- Restaurant & Food Business Software, Online Marketplaces to Sell On
15
Visit site
GST Portal Made for India
Best for: Every GST-registered business filing returns and managing registration
Official portal for GST registration, returns (GSTR-1, GSTR-3B), payments and notices.
Pros
- Official and free
- Returns, payments and registration in one place
Cons
- Busy around due dates — file early
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Tax, CA & Legal Practice Software, Government Portals for Indian Businesses
16
Visit site
e-Invoice Portal (IRP) Made for India
Best for: Businesses above the e-invoicing turnover threshold
Government Invoice Registration Portal that issues IRNs and signed QR codes for B2B invoices.
Pros
- Free official IRN generation
- Works with most billing software via API
Cons
- Bulk use is easier through billing software
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Government Portals for Indian Businesses
17
Visit site
E-Way Bill System Made for India
Best for: Businesses moving goods above the e-way bill value limit
Official system to generate and manage e-way bills for transporting goods.
Pros
- Free
- Mobile, SMS and API options
Cons
- Rules on limits vary by state — check before you ship
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Fleet & Route Management Software, Government Portals for Indian Businesses
18
Visit site
Udyam Registration (MSME) Made for India
Best for: Micro, small and medium businesses wanting MSME benefits
Free official MSME registration using Aadhaar and PAN, giving access to MSME schemes and protections.
Pros
- Completely free
- Paperless and quick
Cons
- Beware of paid look-alike sites — use the official .gov.in portal
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Government Portals for Indian Businesses
19
Visit site
MCA Portal Made for India
Best for: Companies and LLPs filing with the Ministry of Corporate Affairs
Official portal for company and LLP incorporation, annual filings and master data.
Pros
- Official source for company filings
- Public company search
Cons
- Forms can be complex — many use a CA or CS
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Tax, CA & Legal Practice Software, Government Portals for Indian Businesses
20
Visit site
Income Tax e-Filing Made for India
Best for: Businesses and individuals filing income tax returns
Official portal for filing ITRs, viewing Form 26AS/AIS, paying tax and responding to notices.
Pros
- Free official filing
- Pre-filled returns
Cons
- Peak-season slowdowns
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Tax, CA & Legal Practice Software, Government Portals for Indian Businesses
21
Visit site
EPFO Employer Portal Made for India
Best for: Employers paying provident fund contributions
Official EPF portal for employer registration, monthly ECR returns and payments.
Pros
- Official
- Online ECR filing
Cons
- Interface can be slow at month-end
- Free plan
- Yes
- Pricing
- See provider
- Also in
- HR & Payroll Software, Government Portals for Indian Businesses
Official portal for ESI registration, monthly contributions and employee records.
Pros
- Official
- Online contributions
Cons
- Coverage thresholds apply — check eligibility
- Free plan
- Yes
- Pricing
- See provider
- Also in
- HR & Payroll Software, Government Portals for Indian Businesses
23
Visit site
FSSAI FoSCoS Made for India
Best for: Restaurants, food makers and sellers needing an FSSAI licence
Official FSSAI portal for food business registration, licences, renewals and returns.
Pros
- Free to apply online
- Track application status
Cons
- Fees apply by licence type
- documents must match exactly
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Restaurant & Food Business Software, Government Portals for Indian Businesses
24
Visit site
Startup India Made for India
Best for: Founders seeking DPIIT recognition and startup benefits
Government portal for DPIIT startup recognition, schemes, tax benefits and resources.
Pros
- Free recognition
- Access to schemes and networks
Cons
- Eligibility criteria apply
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Government Portals for Indian Businesses
25
Visit site
DGFT (Import Export Code) Made for India
Best for: Businesses starting to import or export
Official portal for Importer-Exporter Code (IEC), export schemes and foreign trade policy.
Pros
- Online IEC application
- Export incentives information
Cons
- Policy updates are frequent
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Government Portals for Indian Businesses
Indian Customs electronic gateway for shipping bills, bills of entry and duty payments.
Pros
- Official customs filing
- Track shipments and refunds
Cons
- Usually handled with a customs broker
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Government Portals for Indian Businesses
27
Visit site
IP India (Trademarks & Patents) Made for India
Best for: Businesses protecting brand names, logos and inventions
Official portal for trademark search and registration, patents and designs.
Pros
- Free public trademark search
- Online filing
Cons
- Registration takes time
- consider professional advice
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Tax, CA & Legal Practice Software, Government Portals for Indian Businesses
28
Visit site
ABDM (Ayushman Bharat Digital Mission) Made for India
Best for: Clinics and hospitals joining India's digital health network
National digital health ecosystem — ABHA health IDs, facility and professional registries.
Pros
- Free registration
- Interoperable health records
Cons
- Use ABDM-compliant software to get full benefit
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Clinic & Healthcare Software, Government Portals for Indian Businesses
National Agriculture Market — online trading platform linking mandis across India.
Pros
- Wider buyer reach
- Transparent price discovery
Cons
- Availability depends on your local mandi
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Agriculture & Agri-Tech Tools, Government Portals for Indian Businesses
30
Visit site
DigiLocker Made for India
Best for: Keeping verified business and personal documents handy
Government cloud locker for verified documents such as PAN, Aadhaar and licences.
Pros
- Free
- Legally valid digital documents
Cons
- Not all documents are available for every state
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Government Portals for Indian Businesses